Boston matrix template - Mind Map

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The 'Boston Matrix allows you to take a snapshot of an organization's portfolio of products, services, or business units. It mainly helps you decide where to put effort and resources into a portfolio.

Keywords: Boston Matrix, organization's portfolio, business units, business resources, business analysis

Analysis

Controlling Wildcats

Wildcats need continual attention, to ensure that they turn into Stars, or are revised before losses mount up.

The issues that make Wildcats risky must be stabilized.

How will you control Wildcats?

Type in an idea.

Discontinuing Dogs

It may be better to divert resources away from Dogs into other areas with more growth potential, by either selling or discontinuing them.

But if they need more investment, then they should be made to compete with other investment opportunities.

What will you do with Dogs?

Type in an idea.

Protecting Cash Cows

Cash Cows generate profit and allow you to take chances on Wildcats. It is important to maintain these Cash Cows for as long as they are profitable.

Eventually, they will migrate to Dogs and will start to cost money and opportunities.

How will you protect Cash Cows?

Type in an idea.

Investing in Stars

When the market for your Star products or services levels off, you need to ensure that you maintain a strong market share so that you can continue to make a return on investment.

How will Stars become Cash Cows?

Type in an idea.

Balancing the matrix

Action

Typical lifecycles are:

Wildcat > Star > Cash Cow > Dog
Wildcat > Star > Dog

Do you have enough Wildcats, Stars and Cash Cows?

What action do you need to take to balance the matrix? Type in an idea.

Organisation Name

Whose portfolio are you analyzing?

Type in the name of the organization whose portfolio you are analyzing.

Dogs

Dog

Dogs are products, services or business units that:

Are in a low growth market
Have a low market share
May break even or make a slight loss
Are unlikely to return further investment

Type in a Dog product, service or business unit.

Wildcats

Wildcat

Wildcats are products, services or business units that:

Are in a high-growth market
Have a low market share
Require significant investment to reach that potential
Could also fail and achieve nothing

Type in a Wildcat product, service or business unit.

Cash Cows

Cash Cow

Cash Cows are products, services, and business units that:

Are in a low growth market
Are mature, successful and stable
Maintain a significant market share
Can be sustained without a big investment

Type in a Cash Cow product, service or business unit.

Stars

Star

Stars are products, services or business units that:

Are in a high-growth market
Have a high market share
Need continual investment to maintain market share

Type in a Star product, service or business unit.

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Boston matrix template - Mind Map