Kategorier: Alle - brands - popularity - technology - age

af AL - 12LS 1059317 Rick Hansen SS 10 måneder siden

67

Analysis of young people’s sneakers consumption preferences and marketing suggestions

Young individuals' preferences for sneakers are influenced by various factors, including quality, durability, and practicality. Price sensitivity also plays a significant role, with some leaning towards national brands while others prefer foreign ones.

Analysis of young people’s sneakers consumption preferences and marketing suggestions

Analysis of young people’s sneakers consumption preferences and marketing suggestions

Age

Influencing factors

Culture
Religion
History
The way of buying
Offline

Offline unofficial stores

Offline official stores

Online

Official online shops

Non official online stores

Social media

Technology
Quality
Practicality
Durability
Popularity
The popularity of the sports group or athletes
The popularity of the peers.
Appearance
Shoe shape
Colour
Brands
Foreign brands
National brands
Price
Comfort

Gender