Kategorier: Alle - germany - investment - workforce - technology

af peter boekestyn 12 år siden

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Germany SWOT Analysis

Germany presents a significant opportunity for foreign enterprises, welcoming them warmly into its robust economic framework. With over 22,000 foreign enterprises employing 2.7 million people, it is a major hub for international business.

Germany SWOT Analysis

Germany

Opportunities

Market
Open Market

Warmly welcomes foriegn enterprises. 22,000 foreign enterprises are established in Germany employing 2.7 million.

Large Market

Largest market within Europe with 82 million inhabitants. With a GDP of more than 2.4 trillion it is the strongest economy in Europe and the third strongest in the World.

Investment

Germany ranks in fifth in the world`s most attractive investment places( behing the United States, China, United Kingdom and India).

FDI

Inflows of FDI are countinueing to rise as the world sees potential in Germany's knowledge in technology and manufacturing.

Industries

Leader in manufacturering on tecnological products

Manufacturing

Strengths

Personnel

Germany offers an exceptionally well-qualified, motivated and conscientious workforce. German employees’ high standard of knowledge and skills is internationally recognized

Transportation
Freight

Port of Hamburg, 9th largest port in the world. V

ery sophisticated inland waterways. One of a few countries that invests a lot of money into their water ways. Over 1 billion in 2009.

Deutsche Bahn

Highly sophisticated rail system that has spent over 4 billion euros each years for over 15 years in investing and upgrading the rail system.

Autobahn
Economy

World`s third largest economy and the largest single market in the European Union

SMEs

Small companies that employ less than 500 employees. These companies make up 98 percents of German companies and hire about 80 percent of all employees.

Manufacturing Industries
Leader in Exports
Social Market Economy
Location

Surrounding Countries

Central location in Europe, 10 surrounding countries

Rivers

3 of Europe`s largest rivers - Rhine, Danube, and Elbe cross several regions of the country. Creating for a complex infrastructure of brages and ships that can transport freight.

Technology

Has established high recognition as a country, "made in germany"

Germany has 277 international patents per one million inhabitants – more than anywhere else in the world.

Electrical engineering
Bio-technoogy industry
Chemical Industry
Political Stability
Corruption

There is very little corruption in Germany out of 10 they have 8 on the corruption perceptions index.

strong

Europes powerhouse that

Threats

Debt

Germany's governments debt continues to increase with the Euro zone crises looming and large bailouts in being handed out.

Developing Countries
Euro

Euro is on verge of anoher recession

Weaknesses

Import

Country is more or less focuses on exprting their product where they have little experience in exporting. May be an issue where they don`t out source.

Military

Budgeting and spending problems. Only 1.5% of Germany`s GDP is spent on military, causing it to fall behind the military powerhouses

Labour cost

HIghest wages in the world

An average of 27.9 Euro in Western Germany and 17.4 in Eastern Europe.

Income taxes

65% of Germany`s revenue comes from labour taxes. That is 13% higher then the average OECD country. It is not attractive when thinking of immigrating into Germany

Labour Unions

Consists of very large strict labour unions

Main topic

FLAG