The course MGT 101, Introduction to Business, covers various fundamental aspects of business, providing a comprehensive foundation for understanding the role and impact of businesses in the economy.
Chapter 8: Accounting: Decision Making by the Numbers
Chapter 9: Finance: Acquiring and Using Funds to Maximize Value
Chapter 10: Securities Markets: Trading Financial Resources
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Module 5- Creating a Business (Weeks 14-15)
Chapter 6: Business Formation: Choosing the Form that Fits
Chapter 7: Small Businesses and Entrepreneurship: Economic Rocket Fuel
Learning Resourses and Activities
Case study
Individual and group writing activitiy
Instructor led discussions
Group Projects
Individual and class presentations
Student led discussions
Special Events Journal of Business and Leadership Research Symposium
Sept 27th & 28th
Freshmen Mixer with the Management and Marketing Department
TUES 8/28 6:30-8:30
Outside McCartney Hall Middle Doors facing the commons area
Videos
Publisher slides
Evaluation of Your Learning
Attendence and Participation- 18%
2 written assignments- 18%
17 Quizzes- 21%
5 modules, 5 exams- 44%
Your Evaluation of Me
Stop doing, continue doing, start doing
Module 3- Marketing a Business (Weeks 8-10)
Chapter 11: Marketing: Building Profitable Customer Connections
Chapter 12: Product and Promotion: Creating and Communicating Value
Chapter 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
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Module 2- Managing a Business (Weeks 5-7)
Chapter 14: Management, Motivation and Leadership: Bringing Business to Life
Chapter 15: Human Resources Management: Building a Top Quality Workforce
Chapter 16: Managing Information and Technology: Finding New Ways to Learn and Link
Chapter 17: Operations Management: Putting it all Together
Module 1- Business Socialization (Weeks 1-4)
1. Can you define the term "business" and discuss the role of business in the economy? Do you understand the evolution of modern business and the role of nonprofit organizations.
2. Can you define the term "economics"? Do you have a basic understanding of the role of free markets, fiscal and monetary policies and the evolving economic crisis on business." 3. Do you have an awareness of the global economy and how business opportunities are exploited internationally and globally?
4. Do you have an awareness of the concepts of ethics, corporate social responsibility and their role in the business marketplace.
5. Do you have a basic understanding of the means and modes of business communication both verbal and nonverbal?
Chapter 1: Business Now: Change is the only constant
Chapter 2: Economics the Framework for Business
Chapter 3: The World Marketplace: Business without Borders
Chapter 4: Business Ethics and Social Responsibility: Doing Well by Doing Good
Chapter 5: Business Communication: Creating and Delivering Messages that Matter
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