Outreach: 2018 Strategic Plan

WHY?

Why does the program/project exist?

What will it accomplish?

What problem is this solving?

To create meaningful connections, raise state wide ITT awareness and drive partners/users to our work

Staff

Contractors

Travel

Marketing

Print Materials

Promotional Items

Advertising

Conferences

Technology

Evaluation

Incentives

3rd party evaluators

Key Goals/Objectives

Key Performance Indicators

Key Strategies

Budget

Impact & Evaluation

Outreach

RGV

Marketing

Development

Other Programs

WHERE TO?

What are the key outcomes to accomplish this year?

Develop/Implement/Expand

Operational

Financial

Marketing

Relationships

Objectives: use SMART criteria

Be purposeful and proactive to align outreach activities with organizational and departmental goals

Determine a way to calculate a value-driven ROI (impact/investment) on our outreach efforts

Professionalize the organization's presentations and externally facing promotion

CRM?

Develop communications plan to improve internal communication (check ins?)

HOW MUCH?

Measuring the success of the goals/objectives

Number of events attended monthly/annually

Number of people reached monthly/annually

Number of new opportunities

HOW TO?

How to achieve goals/objectives?

Take a key leadership role in analyzing and prioritizing outreach activities

Gather each department's outreach goals and guide/support activities that connect us to our most important audience(s)

Act as a catalyst and support to expand ITT's statewide reach

Uncover new opportunities to spread our work

Identify trends and hot topics that help position ITT and our team as thought leaders

WHAT TO DO?

Action steps

Quarterly

Measures of success