Chapter 15Multivariate
MANOVA
used to measure the effect on two or more dependent
more effective than anovas on each variable
takes into effect of the relationships between depen vars.
MONANOVA
measures the weights of effect by the interdependent var
used extensively in marking research
Select a technique
Measure dependencies
Nominal
Interval
Measure interdependencies
Ordinal or less
at least interval
MIDLAND MEADOWS
MONANOVA could be used to evaluategolfers feelings towards optional featureson the course
Cluster analysis would allow Glen tosegment golfers view towards small golf courses
Analyze interdepenency
Factor analysis
reduces redundency bygrouping variables with thesame factors
Cluster Analysis
effective in discovery stages
dimension free classifications
Multidimensional scaling
objective
Measures distance fromideal and actual points