Customer Avatar
What
Motivations
What they desire, want and aspire to?
wants
What are their fears, frustrations challenges
fears
What keeps them up at night
what keeps them up
What do they like
likes
What do they dislike
dislikes
What conversations are happening around their kitchen table
home conversations
How do they relax
relax
Looks/physical features
looks
Favorite Key phrases/quotes
quotes
Where
Where do they visit to find info
Social media sites
social media
Websites
websites
Blogs
bolgs
Conferences
conferences
Gurus
gurus
Books/Magazines
books
Other
other
Where do they go to engage socially
Social engagment
Cultural engagments
culture
How
Objections & Role in the purchase process
Objections to the sale
Who
Demo Graphics
Name
Fictional name
Age
age
Gender
gender
Marital status
marital status
Children ages
children ages
Pets
Name/type
Location
location
Occupation
occupation
Occupation location
occupation
Annual income
annual ncome
Level of education
level of education
Types of education
types of education
Religion
religion
expand
Other
other
Psychographics
Values
value
Attitudes/Beliefs
attitude
Interests
interests
Lifestyle
lifestyle
Habits
habit
Commitments
commitments
Technographics
Stories
Challenges
{Name} is challenged with...
Pain points
{Name}'s pain points are...
Goals
{Name} wants to...
Values
{Name} is committed to...
Position
{Name} is (here,there)