Estrategic Anlysis

The estrategic analisis represents the system of surveillance and evaluation of the effects of competitive forces in the enviromen

External and internal to obtein a diagnosis of the eviroment-company situation

Internaland external analysis the identifies the opportunities and threats of enviroment, the strengths and weaknesses

Detects changes that occur or will occur Generic enviroment Specific enviroment

Generic Enviromet

External environment that surrounds the company in the development of its actividad which has influence on the activity and results of the company

Political - legal environment Economic environment Sociocultural environment Technological environment Ecological or environmental environment

Specific environment

Its modifications directly affect the company, clients, supplices, potential competitors and products

strategic and structural analysis scheme rivalry, complicity The five forces of the Porter

Asses the resources and capabilities you have Resources and capabilities Value added chain