logistics organisation orientation

3PL (Third-Party Logistics):

 Involves outsourcing supply chain logistics activities to an external provider

Services include transportation, warehousing, inventory management, order fulfillment, and sometimes freight forwarding

 Example: DHL, FedEx

 4PL (Fourth-Party Logistics):

 A strategic partner that manages the entire supply chain, integrating and coordinating multiple 3PLs.

A 4PL acts as a single point of contact and often does not own physical assets, focusing instead on supply chain design and management.

 Example: Accenture Supply Chain Solutions.

 Process-Based Strategy

 This strategy focuses on improving and streamlining internal processes to gain a competitive advantage

 It emphasizes efficiency, cost reduction, and consistency by optimizing workflows, automating tasks, and eliminating waste

Common in industries where operational excellence is key

 Market-Based Strategy

 A strategy built around understanding and meeting the needs of customers and market demands.

It focuses on analyzing competitors, customer preferences, market trends, and creating products/services that cater to those insights.

 Includes tactics like pricing, branding, and customer segmentation to attract and retain customers

 2PL (Second-Party Logistics)

 Refers to a company that owns and operates transportation or warehousing assets to provide logistics services

 The focus is on executing specific transportation or storage tasks

 Channel Information-Based Strategy

 This strategy leverages data and information from distribution or sales channels to make better business decisions.

Involves gathering and analyzing data from wholesalers, retailers, e-commerce platforms, and other channels to optimize inventory, pricing, marketing, and customer targeting

 Example: Using sales trends from online platforms to adjust product offerings in physical stores.