PERSUASIVE MESSAGE

STEP1: PLANNING

ANALYZING SITUATION

GATHERING INFORMATION

SELECTING THE RIGHT MEDIUM

ORGANIZING INFORMATION

STEP2: WRITING

USING POSITIVE AND POLITE LANGUAGE

UNDERSTANDING AND RESPECTING CULTURAL DIFFERENCES

BEING SENSITIVE TO ORGANIZATIONAL CULTURES

TAKING STEPS TO ESTABLISE CREDIBILITY

STEP3: COMPLETING

PLANNING MARKETING AND SALES MESSAGES

ACCESSING AUDIENCE NEEDS

ANALYZING COMPETITION

DETERMINING KEY SELLING POINT AND BENEFITS

ANTICIPATING PURCHASE OBJECTION

WRITING CONVENTIONAL MARKETING AND SALES MESSAGES

GETTING THE READERS ATTENTION

BUILDING INTEREST

INCREASE DESIRE

MOTIVATING ACTION

TRUTHFUL AND NON DECEPTIVE

CLAIMS WITH EVIDENCE

BAIT AND SWITCH

SPECIAL RULES

BINDING CONTRACTS IN MANY STATES

GET PERMISSION

STRATEGIES FOR PERSUASIVE BUSINESS MESSAGE

FRAMING YOUR ARGUMENTS

AIDA MODEL

REINFORCING YOUR POSITION

ANTICIPATING OBJECTIONS

AVOIDING COMMON MISTAKES IN PERSUASIVE COMMUNICATION

USING HARD SELL

RESISTING COMPROMISE

RELYING SOLELY ON GREAT ARGUMENT

ASSUMING THAT PERSUASION IS A ONE- SHORT EFFORT

COMMON EXAMPLES OF PERSUASIVE BUSINESS MESSAGE

PERSUASIVE REQUEST FOR ACTION

PERSUASIVE PRESENTATION OF IDEAS

PERSUASIVE CLAIMS AND REQUEST FOR ADJUSTMENT

FACILITATE COMMUNITY BUILDING

LISTEN AT LEAST AS MUCH AS YOU TALK

INITIATE AND RESPOND TO CONVERSATION WITHIN THE COMMUNITY

PROVIDE INFORMATION PEOPLE WANT

IDENTIFY AND SUPPORT YOUR CHAMPIONS

BE REAL

RIGHT TIME AND RIGHT PLACE