RFM Marketing

Identify Customers

Website

Email address

In-store

Email address

Street address

Phone #

SMS messaging?

RFM analysis

How to marry paper to a DB?

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You need a computer. Period.You have to be willing to ask for contact infoYou need to match visit dates/times, services, stylists, and $ spent to the DB.

Eliminate double-entry vs. POS data

Coop

New customer acquisition

Online booking?

Open time by stylist

Public calendar-Google?

Defectors

NPS survey