Social Media 
Terms & Concepts

Social Media
Terms & Concepts

Platform Types

Facebook

Facebook

Twitter

Twitter

Instagram

Instagram

TikTok

TikTok

MySpace

MySpace

Google+

Google+

Control

Who will be your audience?

Being able to add
people to your friends
list, or followers.

Being able to restrict,
or block certain people
from viewing your content.

Having the ability
to control what kind of
advertisements you see

Certain social media sites
give you the possibility
to control whether or not
you appear online, or offline.

Facebook allows you to
control which friend's
posts appear more, or less.

Ability to dictate how
long posts are available
to see for your viewers.
I.e Snapchat pictures,
and Instagram stories.

Communication/
Connectivity

Affordability: Are the 
devices, and apps that 
are necessary 
affordable?

Affordability: Are the
devices, and apps that
are necessary
affordable?

Social Capital: What is
gained through these
social platforms?

Portability: Accessibility
on the go

Portability: Accessibility
on the go

Wifi availability: Where 
and when can you access
these platforms?

Wifi availability: Where
and when can you access
these platforms?

Fuctionality/
Features

Video messaging

Text messaging

Blogging

Re-posting/Sharing

Liking/Disliking

Content

Blogs

Advertisments

Advertisments

News information

News information

Podcasts

Videos

Sociality

Open entry vs.
members only

Size of audience

Size of audience

One on one

Group chat

Controlled audience

Open to the general public

Topic restrictions/
character limit