Social Media Through Technology
polymedia
Previously people might have assumed that cost or access explained why users chose one media or platform rather than another
Today, however, people seem increasingly free to choose between these platforms, and so may be judged on their choices
recognizes that none of these platforms can be properly understood if considered in isolation because the
meaning and use of each one is relative to the others
dyadic communication
People could meet
in groups face to face
media that facilitated private communication between
two people as one-to-one conversations, for example a telephone conversation
uncommon to create group-based interactions within media such as the telephone
Social media has given us potential for communication and interaction that we did not previously possess
communicate with people who are not near you
MSN
BBM
connect with people from the same circle
Snapchat
Social Relations
All computing systems, and therefore all web applications, as well as all forms of media can be considered as social because they store and transmit human knowledge that originates in social relations in society.
They are objectifications of society and human relations
Creation of the internet
negative consequences
emotional consequences
scaled up
from private communication
social consequences
scaling-down of public broadcasting
positive consequences
artificial intelligence
group-based interactions within media
immediate access to resources
technologies
have changed us
two key scales
from the most
private to the most public
from the smallest
group to the largest groups
sociality
social media platforms
new forms of social media emerge
scales
private
public
these are groups rather than
the networks of any one person
define what is popularly called social media but also includes prior media is thus to describe the new situation as increasingly
scalable sociality
For our definition and approach to be sustainable
we also have to bear in mind the new social media platforms that are constantly being developed, and the likelihood that some will become very successful in the future.