VOI Hotel Camilla Savelli
Social Media Strategy
Create an Instagram account
Unique hashtags
#donnacamillasavelli (172)
#donnacamillasavellihotel (29)
Tag users and location
Create content
Choose the best hour to post
Show new products and offers available
Introduce the staff through the posts
Promote page on other accounts
Promote on @elitehotelmarketing
Promote on the Euro_Account
Interact with customers by answering and retweeting
Use hashtags
Monitor live events happening within the Hotel
Post tweets during peak hours
12-15 on Mondays through Fridays
Create content
Create posts & Offers
Engaging posts
Highlight photos from fans
Giving tips
Advertising the page
Customer Service
Reply to the comments online
Ask for feedback
Plan the posts in advance with an editorial calendar
Youtube
Connect with the other social accounts
Calls to action
Organize videos by playlists
Storytelling
Hotel Camilla Salvelli
Hootsuite
Geo-location and Geo-targeting functions
Source conversations in the area
Share regional-specific content to users nearby
Set up keyword and hashtag search streams
Catch messages about their brand
Klout
Create a Klout Club
Powerful influencers
Influencer marketing
Access additional amenities
Discounts
Social Rewards Program
Accumulated points exchanged for free rooms, spa, dinners, drinks etc.
Celebrity users
Free stay in exchange for sharing their experience with online networks
Iconosquare and Revinate to monitor all the reviews, engagement, comments and etc
Outsource the analyse to the professionals
Website
Make clear from the Home Page the Social Media presence
Add video with actual Influencers' experience
Keep the website updated every six months
Promote Wedding with Testimonys' visitors
Enhance Engagement with a 3D hate tour
Propose more special offers
Create a captivating Catchphrase
Partnership with a Local Spa, since the main competitor has an onsite Spa
Handy phone
Reviews
Booking.com
Tripadvisor
Expedia
Agoda
Main Campaign
Competitors
Hotel San Francesco al Monte
Social Media Strategy
7529 Likes
FaceBook review
not Tewwting often
San Francesco al Monte
Google +
Official Website
More effective Logo
Better connected to the Social Media from the Home Page
More Special Offers: Weekend gateways, Spa
'Vivi Napoli da un altro punto di vista': Nice catchphrase
Reviews
Booking.com
TripAdvisor
Expedia.it
Not on Agoda
Not on Instagram
Pictures