Merchandisers are responsible for everithing that happes to a product from the moment it is deliverend to the store to the moment a shopper pinck it up of the shelf.They monitor product apperance and sumply in various store throughoots their designated geogrhaphic area
Types of merchandiser
Collecting adanalizing merchandising data: Brands should always emplhasize the importance of the three types of retails executondata: activity data, sales data, and odservational data
Merchandising audits: One core method of tracking merchandising data is through merchandising audits.Merchandising audits are esentially an official report on retailer compliace and rep efficiency
Visual merchandising: Cathing consumers eyes. Visual merchandising is a merchandising tactic that fowses on visually appealing to the consumers.
Merchandising takes into account how your products come to consumers as they interact with them in a retail setting, and apies certain tecniques to make those interactions as impacful as posible
WHO DOES MERCHANDISING?
Almost any brand whith a plhysical uses merchandising tactis from grocery merchandiding to cosmetics merchandising to beer merchandising, catching the eye of the shopper is integral to increasing sales
Merchandising best practices
Propely merchandising sheves a clean, well -stocked shelf will look more appealing to customer tham unkempt nearly empty shelf
Staying on top of orders : out-of stock in a direct loss of brand loyalty and equity, and eucorage shoppers to reach for competitor products, proters and gamble found
Ensuing retailer compliace: with so many different populating store shelves, sometimes retainlers are undertandably lees concermed with perfect product presentation tham they are with sales and profit
