Porsche AG

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OPS MIND MAP_MASS CUSTOMIZATION

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Web 2.0 Economy

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Design Cycle

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Waterfall Model

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In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself. -Ferry Porsche

Supply Chain Management

Customer Experience

Porsche Connect

Porsche Dealer Selection

Porsche Financial Services

Offers

Product Customization

Car Configurator

Design Process

CAYMAN

PANAMERA

DESIGNING THE FUTURE

Subtema

DESIGN DNA

CUSTOMER JOURNEY

WOW Factor

Forza Videogame Virtual Race

Porsche Driving School

Touchpoints

Porsche Repair Service

Porsche Magazine

Personal Sales Service

Porsche Racing Events

Porsche Driving Experience