APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL
ENTERPRISE

The authentication of the real state and properties of analyzable object

Exist

scientific works of domestic scientists

devoted to

Estimation of the state of economic subjects in conditions of incomplete information

with the intention of exposure

problems

perspective directions
of their decision.

The unique approach to diagnostic
activity of enterprise

is confirmated

by the fact

the determination of current status
of subject of economic activity depends

on working of

plan package

recommendations

directed on

the improvement of this state
or warning of unfortunate events
for its functioning.

procedures

The economic system in Ukraine and competition relations

needs

the decision of taks

for example

the question of diagnostics of
enterprise´s marketing activity.

exposure of changes in consisting of
object of the sentinel meausing

establishment of basic factors wich caused these changes

accounts of their influence

development of recommendations in
relation to the improvement of this
state