Bohemian Rhapsody
PSYCHOGRAPHICS
Hobbies and Activities
Playing Instruments
Guitar
Piano
Drums
Studying
Writing
Singing
Fishing
Hunting
Swimming
Interests
Nature
Reading
Education
Listening to Music
Cooking
Baking
Personality Type and traits
Kind
Caring
Charismatic
Flamboyant
Courageous
Confident
Sad
Anguish
Distraught
Values/ Beliefs
Good Education
Good Health
Only Hunting For What's Needed
It's Important to Be Yourself
BEHAVIOURAL
Desired Features
High Quality
Solid Materials
Long Lasting
Able to Withstand Tough Use
Usage
Heavy
Instruments
Fishing Equipment
Cooking Utensils
Alcohol
Drugs
Medium
Hunting Equipment
Books
Karaoke Machine
Buying Behaviours
Shops Throughout The Week
Never Shops On Weekends
Early Morning Shopper
Prefers Shopping In Person
Occasionally Shops Online
Brand Loyalty
Spotify
Sports Direct
Amazon
Waterstones
Milroys
Tesco
Hobgoblin Music
DEMOGRAPHICS
Age/ Range
17-23
Gender
Male
Income Level
18,000-33,000
Ethnicity
Parsi-Indian
English
Family Size/ stage
Launching Stage
Marital status
Single
Education Level
College/ Degree
Occupation/ Type
Student
Philosopher
Musician
GEOGRAPHICS
Location
Climate
Community Type and Size