Chocolate Christmas
tree Design kit

The product is a Christmas
Tree that is made out of
Chocolate

Product name will be ChocoTree

The packaging includes things
Like mints or small gummies
and frosting to allow the sweets
to stick to the tree.

The sweets like the gummies and
Mints will be packaged in small plastic
bags within the box off to the side
to allow for easier finding when looking

The whole premise is to allow
anyone to decorate a Christmas
Tree and make it exactly how
they want it before they eat it.

Our logo will be a smaller brown
Christmas tree that will be at the
top of the package that will be
surrounded by ornaments that
look like gummies or mints

Our slogan is "Chocotree is the only
tree you need on Christmas eve"

The slogan is something we made
because it rhymes very well and

Cost of Producing

Mass producing chocolate will make it cheaper so for 150 ml of chocolate the cost would be $0.45 .

Subtopic

Pricing Strategy

Value-Based Pricing - we use this strategy of setting prices based on consumers perceived value of the product.