Digital Marketing
Contemporary Marketing Trends
Tactics
Reach, act, convert, engage
Content Marketing
Web pages, rich content, personalization, marketing apps, smart insights
Marketing Automation
Enhancing audience engagement through automated processes
Mobile Marketing
Engaging users on mobile devices
Strategic Mindset
Situation analysis
Objective setting
Strategy development
Governance
Utilizes digital channels such as social media, search engines, email, and websites to promote products or services.
Key Elements
Tactics
Focuses on reaching, acting, converting, and engaging customers.
Mobile Marketing
Targets users on mobile devices.
Automation
Uses technology to streamline audience engagement.
Content Marketing
Incorporates web pages, rich content, personalization, and marketing apps.
Strategy
Involves setting objectives, analyzing the situation, and developing strategies for governance.
Experiential Marketing
SuFocuses on creating memorable experiences for customers, enhancing their interaction with the brand.btópico
Key Elements
Value and Satisfaction
Ensures the delivery of high value and satisfaction from the beginning to the end of the customer journey.
SubtópicoCustomer Satisfaction
Measures and analyzes consumer satisfaction to improve loyalty and gain new customers.
Innovation
Identifies customer problems and innovates solutions to preemptively address issues.
Relation Between Digital Marketing and Experiential Marketing
Customer-Centric
Both strategies prioritize the customer experience, emphasizing the importance of understanding and fulfilling customer needs.
Measurement and Analysis:
Both methods involve continuous monitoring and evaluation to optimize performance and customer satisfaction.
Integration
Both approaches aim to enhance customer engagement and satisfaction, though through different means. Digital marketing leverages technology to reach and interact with customers, while experiential marketing focuses on creating immersive experiences.