Internationalization and innovation:
The case of a born global from Brazil
effects of Internationalization and innovation
Internationalization
Innovation
internationalization can facilitate
the access to new resources, its effects
also may increase the innovation
Networks/
Entrepreneurial
Strategies
Born globals use their networks to target many
countries and acquire resources
including innovations
Legitimacy/
Credibility
Born globals seek for
developed economies to access
resources and innovation in order to
obtain legitimacy and accelerated
internationalization.
Analysis
main idea
open a
company that could be global
internationalization
opportunities in USA
without knowledge
Qualitiy of life
election based on culture,language ,economy
Easy Communication and Technology
the firm growth
in 3 days
risk
waste
the money invested
Process
The company adopted a
proactive and aggressive strategy to enter the
market, it selected the market and in short time it
moved to Florida to test the experience
present
specific knowledge and competences
entrepreneurial and managerial knowledge
results
*Many competitive
advantages with the internationalization process *Increase of the firm´s revenue; the credibility
towards the Brazilian companies improved *Better quality in the services and processes *More knowledge *More experience with the market
Barriers
confidence
immigration aspects
did not find an accountant
credibility
Networks were important