LEADS
Hard news/ Summary leads
elements
subject-verb-onbject order
order of information
what is more relevant
Point of emphasis
what goes first
active vs passive voice
active is who did it
passive is what happend
where to say when
place the time adequatley
Delayed identification
give characteristcs at the begining then give a name
types of leads
updated leads
inmidiate news
impact leads
expalins how it affects the reader
Attribution leads
whre you got the information, give relevanse
Soft leads
types of leads
descriptive
details about the places, objects and people
anecdotal
storytelling
Contrast
used in unsusaul situations, and comparing the then and now
teaser/mystery
element of surprise
list
numerate
question
finding an answear