Lifestyle Northwest

This is an understanding of the privacy laws in place for eCommerce businesses and the expectation of our customers.

Mission statement

Take time to develop this.

Products & Services

Our products and services will be developed based on market research and testing.

Team and track record

We have an impressive team of mid-career level professionals in various specialties.

Opportunity

Our executive team begins with Zeth and will grow depending on profitability. Our end goal being that we develop and grow to support the desired salaries and allows us to go full time.

Financial requirements

Initial investment is nominal and reinvestment of profits will be a priority. We will need funding for product development and fulfillment centers in the future.

Benefits

Potentially after profit.

Legal status

Lifestyle Northwest is a Sole Proprietor but will move to LLC.

President / CEO w/ potential partners

Regulatory environment

Almost no waste.

Financial status

Initial funding and reinvestment.

Funded by Zeth Owen

Start up affiliate sales.

$25K in available business credit.

Management team

Zeth Owen - Owner / Pending Specialists Alex S., Eric L., Jesse H.

Relationships and partnerships

No established partnerships as of date.

Achievements and track record

Zeth has experience growing an eCommerce brand to $250,000 in sales, specializing in digital marketing.

Values and principles

Needs developed.

The opportunity

We are developing a lifestyle ecommerce store that knows it's consumers at the deepest level to offer matched products. The opportunity is there to stake claim to unique markets of the northwest by attracting the right customers with deep insights into their lifestyle.

There is room for a geographically specific ecommerce store that features NW businesses.

Your strategy

We will be using a combination of attraction and content marketing across social media to obtain targeted customers. With emerging trends towards video and storytelling being our primary focus within each lifestyle. Additionally, chat marketing will be explored and implemented.

Gaining local traction by featuring businesses in the NW and cross promoting will be key to fast growth.

Your USP

12-month plan

The goal of the first 12 months of business is to establish Lifestyle Northwest as a premier eCommerce store with sales of $500,000 dollars, social media followings of 100k+ and an email list of 20,000.

5-year plan

The goal of Lifestyle Northwest after 1 year's time is to develop branded products and retail them online. The ultimate goal being that we sell the business for over $1M.

The industry

LifeNW will begin as a general eCommerce store that is hyper localized and relevant to identified lifestyles. Sales online continues to grow almost 4x as fast as brick & mortar and being positioned as a local online retailer will appeal to many.

Market position

LifeNW will move to position itself as an online store that is local, making impacts, relevant, a place where people identify with thoughts and activities

Customers

Customer segment

Segment size

There are over 10M people living in the Pacific Northwest. Not everyone is our customer but that gives you a general audience size for advertising.

Profile

Our perfect customer will be a person age 27-56 that lives in the PNW. They will be active and enjoy the outdoors as well as being someone who enjoys supporting their local businesses. They will have an active social media file and enjoy sharing their experiences.

Pain points

Our customers will fear missing out on a local trend and inclusion. They are looking for a products that best match their lifestyle.

Needs

We provide products to people looking to identify with their lifestyle. Our customers need to feel attached to their identify and our products help them achieve that need.

Solutions

Our solution is a tailored experience that identifies with the lifestyle of the customer where we can best provide quality products that enhance lives.

Competitors

Competitor

Product or service

Strengths

Strength

Weaknesses

Strength

Strategies

Strategy

Schedule

Zeth funds the business initially

Purpose

The initial investment will cover website development, marketing integrations, supplier sources, social media development, images & videos, travel time and finance.

Returns and repayments

We will develop a return and refund policy with some guarantee.

Sales forecast

ECommerce growth is exploding year after year, however, larger businesses are realizing they need to dominate online. Our sales projection is between 500k - 1M

Costs forecast

Most of the cost of Lifestyle Northwest in the first year will be advertising costs and content development. Research and development costs will develop in the following years.

Balance sheet forecast

Nothing on this yet.

Profit and loss forecast

We'll profit, it's science not a guessing game.

Breakeven analysis

With a low overhead, we'll be breaking even when advertisement goes positive.

Cashflow forecast

Continual reinvestment

Strategic challenges

Our money flow strategy is almost completely dependent on return on advertising.

Milestones

Our first sale / 100k in sales / 500k / 1M

Next steps

Develop our own product(s) and specialize

Risks

Time / small fortunes

Facilities

Home PCs / Smart Phones

Equipment

Home PCs / Smart Phones

Processes

Tasks can be split / shared / assigned

Development

Development of a product in the future

Staff, knowledge and skills

Marketing, Promotions, Social Media, Video, Photography, Storytelling, supplier partnerships, Networking, investments, Product Research and Development.

Suppliers and partners

Yet to be established.

Market research

See Market Research Avatar Excel

Routes to market

Awareness campaign both online and off

Campaigns

Digital Marketing Campaigns, Local Event Marketing, Local Business Partnerships, Content Creation

What you will sell

Products highly attractive to certain lifestyle buying habits