Strategic distribution plan
Distribution channels:
Route that the product or service crosses to reach the final consumer
direct
more direct connection between manufacturers to producers and final consumers
indirect
Requires several mediators to complete the entire process
Functions
research
Gathering information for the strategic plan and carrying out the change
Contact
Contact potential buyers to sell the product
Physical distribution
Establish transportation services and cargo storage mechanisms.
Promotion
Make the product known through convincing arguments
Negotiation
Bilateral agreement on the cost for the transfer of property
Adaptation
Carrying out activities such as manufacturing, classification, assembly and packaging, it must satisfy the needs of the consumer.
Financing
Capital must be sought with which to finance the commercialization processes
risk acceptance
Dealers recognize the danger of practicing marketing roles
channel route
Producer
Manufacturers of goods or services, starting point of the distribution channel
Distribution
Route used to reach the final consumer
intermediary
who mediates between the producer and the consumer
Consumer
Final goal of the distribution channel
Tool to organize interrelated factors in the marketing process
Determining factors:
Used to select the distribution channel
Market
Agents with needs to satisfy
Product
Tangible or intangible with different characteristics to be more attractive to the consumer
intermediaries
Distributors and retailers
Business
Seeks to meet the needs of its customers