The Price Is Right

Materialism (Prizes)

represents desire for "things" in America

greed

never satisfied with winnings

will long for something better, no matter how great the winning is

i.e.: disappointed with winning new furnature because new car was available

prizes are ways of getting contestants exictied and passionate about playing

keeps viewers watching

high ratings for daytime programming

Consistency (Longevity)

over 40 years

same televsion station

same show time hour

CBS

only two hosts

Bob Barker

only missed one show in his 35 year career

Drew Carey

content

games

big wheel spin

prizes

new cars

vacations

furnature sets

Luck > Knowlege/Skill (Winning)

winning requires more luck than skill

games

Plinko

can gain more tries by getting prices of various items correct

impove chances of winning

but no control over where the Plinko disc lands

ranges from $0 to $10,000 each

Wheel spin

contestants have little control over outcome

life?

only skill is needed when bidding on contestents' row

i.e. bidding $ 701 or just $ 1

life

we can create more advantageous situations

must be graced with opportunity and good fortune