Whiskas Cat Food

Agriculture

Cat food contains many different ingredients to meet their nutritional requirements, this includes vegetables and meats provided by agriculture.

Fishing and Trapping

Fish protein is often used in cat food

Water

Needed for ingredients processing

Logging and forestry

For paper packaging

Fuel and energy

To power the automation process and the factory machines and transporting the food

Carbohydrates and filler ingredients

Corn

Wheat

Soy

Starch

Hulls of plants

Meats

Beef

Poultry

Lamb

Fish

Fats

Plant oil

Fish Oil

Soy

Flax

Meats

Forestry

Paper packaging

Agriculture, fishing and trapping, forestry and energy/fuel labour is needed to provide the raw materials.

CEO

Board of Directors

Managers

Supervisors

Factory Workers

Automation

Quality Control

Distribution workers

Consolidation

Whiskas cat food is made in Fairfax, Virginia in the USA and needs to be transported around the country

CEO

Mars Inc.

Investors

Board of Directors

Advertising

Packaging and package design

printed ads

digital advertising

Competition

Fancy Feast

Purina

IAMS

Hills

Local brands

Statistics

Marketshare

11.9% globally in pet food sales

Pet food market size is valued at 95.9 billion

Subtopic

Customers

What do people want in cat food

How to appeal to their desires, wants and needs

Creating a good brand name and reputation among customers and cat owners

Supply Chain

Who can offer the highest quality raw materials and ingredients

Who can provide the cheapest with the best qualtiy

Where to get machinery and equipment from

Liquid Capital

Investors

Customers

Mars Inc.

Capital Goods

Mixers

To mix the materials

Extruders

Push the mixed materials through metal grates to make a uniform consistent shape

Spray Coating

Extra nutrients on the outer layers of the cat food

Mist Coating

Similar to liquid spray coating but faster and more effectient

Track and tracting equipment

To track down possible contaminants

Slicing/Dicing/Cutting/Grinding

Intellectual Capitsl

Who can market the food the best

Who can operate the machinery

Who can assess flaws in the process of making it

Who can ensure that the nutritional requirement of cat food is met and the cats have all the nutrients required to live healthy lives

Who can make the most palateable and best tasting cat food

Branding/Marketting strategies

Quality insurance and food safety