por Daniel Sima hace 12 años
4581
Ver más
por sarai lucia Rios santiz
por Robert Martin
por Serik Ayazhan
por Hafizulhelmi Hanafi
What is a marketing plan?
The Marketing Plan defines all of the components of your marketing strategy.
You will address the details of your market analysis, sales, advertising, and public relations campaigns.
The Plan should also integrate traditional (offline) programs with new media (online) strategies.
To be used by existing companies after making periodic evaluations
The quantitative part of your business plan.
This section of the business plan is the quantitative interpretation of everything you stated in the organizational and marketing plans.
Do not do this part of your plan until you have finished those two sections.
Financial documents are the records used to show past, current, and projected finances.
The following are the major documents you will want to include in your Business Plan.
The work is much easier if they are done in the order presented because they build on each other, utilizing information from the ones previously developed.
What is included?
This section should include a "summary description of your business" statement followed by information on the "administrative" end of your company.
In a paragraph or two give a broad overview of the nature of your business, telling when and why the company was formed.
