Case Study

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Case Study

Examples

Clearasil is number 1 in Europe and is the expert in spot care treatment. Clearasil is renowned for its highly effective range of products which give consumers the confidence of visibly clearer skin. Students must focus on Clearasil’s key brand issues which include deciding ‘Who’ should be Clearasil’s core consumer target, ‘What’ positioning is optimal to reach its target market and ‘How’ should the new brand position be brought to life.

Limitations

left important details

memory lost

not representative case study

not explained behaviour

need controlled conditions

Strengths

understand social-familial factors

can not experimental studies

detailed contextual view

Description

psychological tests results

interviews

observations

family history

medical records

biographical data

records individuals experiences

collecting-examining various observations

indepth descriptive record