por Adri Patel-Roberts hace 13 años
315
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At the moment the website has a christamssy theme with ice and snowflakes. This makes the website look classy and inviting.
The website is colourful, but not too colourful. It looks nice without being to bright and harsh, this helps the website to look more welcoming :D
On the website there are lots of good, colourful images. These make the viewer want to buy the product. They have a big changing image at the top centre of the main page to advertise their latest deals and new products.
The website is linked to Facebook and Twitter because so many people use these social networking websites that a lot of their customers would be attracted by the idea of connecting with their facebook and/or twitter accounts. Also, if a lot of people do this then the word would spread, friends of the person who connected to a Social network would here about it, friends of them would connect, then friends of friends, then friends of friends etc. would see the Green & Blacks posts/tweets. So it's really great advertising for Green & Blacks as well.
The purpose of the website is to sell Green & Blacks chocolate products to as many people as possible, as many times as possible. And to make a good amount of money. Thats it. Simple.
Although Green and Blacks is designed to be aimed at a specific target, you can be any age, with any amount of money to buy their products. You don't have to be in their target audience.
The website is mainly aimed at adults who are quite well off. I know this because their products aren't very cheap and have some very suttle blends of flavours that (in the majority of cases) mainly adults would fully appreciate.
On the top navigation bar there is:
#Connect to Facebook
#Connect to twitter
#Change text size
#Email a friend
#Site map
#Contact online Shop
#Search
These are also side wide. This is good because it means you can always find your way around the website.
On the side bar navigation is:
# G&B HOME
# SHOP ONLINE
#THE GIFT RANGE
#GIFT FINDER
# CORPORATE CHOCOLATE GIFTS
# MY ACCOUNT
#FEEDBACK
The side bar navigation is site wide, meaning it doesn't change wherever you are on the site. This is good because it means you can always find your way around the website.
Green & Blacks have special products designed especially for wedding's and birthday's. These are easy to find on the website.
Products:
#Chocolate Bars.
#Tasting samples.
#notebooks for recording taste "experiences".
#Wine to go with the chocolate.
All these are well advertised and displayed on the site.
