Leads

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CRAAP

por LUIS SAMUEL URIZA RICAÑO

Marketing best practices

por Mindomo Team

djegriks.com

por Эдрикс Фецюк

Modelled Reading

por Victoria Maxmen

goes directly to the point, used mostly for breaking news

delays the infromation

The lead gives the necesarry information to uderstand what the reader is abot to read

LEADS

Soft leads

question

finding an answear

list

numerate

teaser/mystery

element of surprise

Contrast

used in unsusaul situations, and comparing the then and now

anecdotal

storytelling

descriptive

details about the places, objects and people

Hard news/ Summary leads

types of leads

Attribution leads

whre you got the information, give relevanse

impact leads

expalins how it affects the reader

updated leads

inmidiate news

elements

Delayed identification

give characteristcs at the begining then give a name

where to say when

place the time adequatley

active vs passive voice

passive is what happend

active is who did it

Point of emphasis

what goes first

order of information

what is more relevant

subject-verb-onbject order