MBAM619

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Marketing Research

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The 4 p's and 2 c's!

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PRICING STRATEGIES

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Opera

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MBAM619

Lesson 7

Topic 6b

Demand Side Increasing Returns

Lesson 8

Topic 7

SWOT Analysis

Converting Resources to Capabilities

ARC analysis

Lesson 9

Topic 8

Balanced Score Card

Topic 7 Continued

Lesson 10

Lesson 11

Lesson 12

Lesson 6

Topic 6a

Incumbency Advantages

Lesson 5

Topic 5b

Differentiation and Product and Brand Mapping

Topic 5a

Spectrum/Intensity of Competition

Porter's 5 forces insightSubtopic

Lesson 4

Topic 4 Continued

Lesson 3

Industry Supply Chain and Potential Earningns

Concept of PIE (potential industry earnings)

Value Added by each member in the supply chain

Industry value/supply chain

Industry Analysis

Industry life-cycle and creative destruction

Measures of Industry Attractiveness

Definition of an Industry

Lesson 2

PEST Analysis Continued

Lesson 1

PEST Analysis

PEST framework for identifying Opportunities and Threats

Using the Internet for PEST Analysis

What is PEST analysis?

Power of Visual Thinking in Strategic Management

Role of the CEO

Strategic Mangement Framework

Visual Thinking