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Categorías: Todo - profitability - marketing - integration - strategy

por Lee Kennedy hace 17 años

403

Reviewing the Marketing Concept

The concept of marketing encompasses a customer-centric approach, emphasizing the importance of understanding and meeting customer needs, wants, and demands. This approach is often viewed as a pathway to profitability, though its effectiveness and sufficiency are debated.

PQM201B

por Mark Philbrick

O&SCM at Walmart

por Alessandro Baratta

Conceptions of Curriculum, Philosophical Foundations, and Curricular Designs

por Lauren Waite

my best friend

por cooper 456

Reviewing the Marketing Concept

Profitability

Marketing methods are being applied to non-profit objectives and non-business organisations

Use of customer focus as a path to profitability

Customer Focus

Meeting needs wants and demands

Is customer focus enough?

"The business of Marketing is business" - Friedman

Social welfare is the job of elected officals - Gaski

Reviewing the Marketing Concept

The concept of marketing encompasses a customer-centric approach, emphasizing the importance of understanding and meeting customer needs, wants, and demands. This approach is often viewed as a pathway to profitability, though its effectiveness and sufficiency are debated.

PQM201B

O&SCM at Walmart

Conceptions of Curriculum, Philosophical Foundations, and Curricular Designs

my best friend

Reviewing the Marketing Concept

Profitability

Marketing methods are being applied to non-profit objectives and non-business organisations

Use of customer focus as a path to profitability

Customer Focus

Meeting needs wants and demands

Is customer focus enough?

"The business of Marketing is business" - Friedman

Kotler's conflicts between customer focus and "long-run social welfare"

Integration of Effort

Rarely happens in real life

Marketing "cannot be considered as seperate functions...it is the business seen from the point of view of its final result" - Drucker (1973)

Customers are sources of added value - Relationship marekting & Key Account Management

The organisation 'markets', not the marketing department

Marketing is strategic with tactical and operational implications

Mindomo

Más información

Preguntas Frecuentes

Reviewing the Marketing Concept

The concept of marketing encompasses a customer-centric approach, emphasizing the importance of understanding and meeting customer needs, wants, and demands. This approach is often viewed as a pathway to profitability, though its effectiveness and sufficiency are debated.

PQM201B

O&SCM at Walmart

Conceptions of Curriculum, Philosophical Foundations, and Curricular Designs

my best friend

Reviewing the Marketing Concept

Profitability

Marketing methods are being applied to non-profit objectives and non-business organisations

Use of customer focus as a path to profitability

Customer Focus

Meeting needs wants and demands

Is customer focus enough?

"The business of Marketing is business" - Friedman

Kotler's conflicts between customer focus and "long-run social welfare"

Integration of Effort

Rarely happens in real life

Marketing "cannot be considered as seperate functions...it is the business seen from the point of view of its final result" - Drucker (1973)

Customers are sources of added value - Relationship marekting & Key Account Management

The organisation 'markets', not the marketing department

Marketing is strategic with tactical and operational implications

Difunde Mindomo

Mindomo

Más información

Preguntas Frecuentes