por Sergio Perez hace 5 años
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Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shopper picks it up off the shelf
Almost any brand with a physical product uses merchandising tactis. From grocery merchandising, to cosmetics merchandising, to beer merchandising
Visual Merchandising: Catching consumer's eyes
Merchandising Audits
One core method of tracking merchandising data is through merchandising audits. are essencially an official report on retailer compliance and rep efficiency.
Examples
Cross displays
Pop displays
Loindow displays