BLOCK 3 - Children's Cultural Worlds

BLOCK 3 - Children's Cultural Worlds

Multimedia Childhoods

Childhood & the media

POSTMAN - Disappearance of Childhood (1983)

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ARGUES that television:- has caused the 'death of childhood'- is a 'total disclosure medium' - children learn 'secrets' of adult life- blurs boundaries between childhood & adulthood - children increasingly behave like adults- encourages precocious sexuality(Link Sue Palmer - Toxic Childhood)CRITICISED for - generalizing- not providing evidence of fundamental changes in family structures / early sexuality- makes assumptions about childhood - draws on Aries belief that childhood was 'invented' in the Middle Ages, did not exist before then.- assumption that making sense of tv is a natural rather than learned processPuritan view - wants to return to traditional moral values - where adults had control

DON TAPSCOTT (1998)

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Tapscott (1998)Childhood constructed concept. (In past children in poor families did not have a childhood).Agrees that TV/technology has blurred boundaries between childhood & adulthoodDigital technologies are empowering – a new form of liberation e.g. children produce blog sites, publish their own websites.Given children new skills to think about, use in their speech & play.TV New technologiesPassive InteractivePresents view Raises intelligenceIsolates Builds & communicatesTV generation Children hungry for conservative expression Hierarchical, Encourages self-inflexible, centralised development, savy, self-reliant & analytical, Globally orientated

Subtopic

VIDEO: Children's TV

Reflects adults changing perceptions of children

JOSHUA MEYROWITZ - No sense of place (1985)

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Meyrowitz (1985) TV makes backstage behaviour visible to allTV reveals facts that contradict social myths (e.g. see Royal family/politicians as real people Blurs boundaries between1. Men & women2. Individual citizens & political representations3. Children & adults

Production: Targeting children

Proliferation of technology + commercially driven tv channels

Consequence

Children access previously forbidden material

Digital divide between rich & poor

Children seen as 'consumers'

Exploitation or empowerment?

Texts: Constructing children

Convergence

Multi-media marketing, merchandising e.g. Pokemon

Intertextuality

Texts draw on other media e.g. Simpsons, SMTV Live

Interactivity

CD Roms, internet - not just passive

Stephen Wagg - One I made earlier

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STEPHEN WAGG argues:Blurring of boundaries between children & 'youth' - increasing issues previously considered taboo such as sex, drugs, family break up are incorporated into children's drama (e.g. Grange Hill)Media increasingly 'media centric' steering children to glamorous world of media rather than purposeful activityArguments against: Modern versions of old format appeal to children e.g. Andy Pandy, Muffin the MuleTV has evolvedTeletubbies is a continuation of the tradition of Watch with Mother.

Audiences: Children as readers

Children seen as 'media literate' consumers

Easy to track visits to websites - target for advertising

Children seen as 'active agents' of media

children actively construct what it means to be a child

Integrating the analysis

'Power' of media lies in interaction of Production, Texts & Audiences e.g. Pokemon

Exploitation

Commercial manipulation - Marketed to appeal to children

Commerical exploitation e.g. encouraged to spend on collector cards

Empowerment

Market responds to demand

Games require interactivity

Use texts in their play

Consumption & Creativity

Play

Perspectives

Historical - ROUSSEAU - free expression

Learning - PIAGET - opp. for children to practice emerging skills

FREUD - inner world of psyche revealed through play

G.H. MEAD - role play develops sense of self

Video: Pretend Play

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MELISSA & HADLEY - UK NURSERY - play at being parents & babiesLAURA & AALLIYAH - pretend to play lost babies

A Child's world

Children's engagement with customs e.g. Halloween changes over time

Folklore

Peter & Iona OPIE

Video: Oakland+Chittagong clapping game

GUDGEON - observed new stereotype of femaleness ' girl power'

Social dynamics

Barrie THORNE - BORDERWORK ethnographic study of children's cultural worlds

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BORDERWORK - term used to characerise the ways children tend to form single-sex friendship groups that create & strengthen gender boundaries.

Social or solitary - CHILDREN CREATE OWN MEANINGS & sense of idendity

Video: My Space - SEAN, TINCO, JOSHUA

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SEAN & brothers - OAKLAND - playing in tunnel in park - appeal is its scariness - boys engage in daring gamesTINCO & friend - CHITTAGONG - jump on trains to nearby townJOSHUA - CAPETOWN - creates space in imagination by reading books

Draws on patterns of inequality e.g. gender roles, social class & ethnicity

Toys

Not necessary part of play

Mass production & marketing permeated children's culture

Friendships

Children's literature