BROCHURE
What is?
Is a short document designed to be delivered by hand.
Purpose
As a marketing tool
As an information providing tool
What's included?
the benefits to the clients
The benefits to the clients
Services above those of your competition
Abrief history of your company
Testimonies of other clients
Your contact information
How to make a brochure?
Determine the purpose
Ask
What do you want to achieve?
What message do you want to get across?
Who is your target audience?
Plan your brochure layout
The cover page should be attractive
The cover should included the name of
Your company
Your product
Your service
Should included a photo or graphic
Writing style
Keep your sentences short and to the point
Give only necessary information
Use powerful words like:
Save
New
Results
Guarantee
Free
Proven
Headings
These headings should stand out
A bigger font
Different colour or bold print
Grammar and spelling
Always get someone to proofead your brochure.
Make sure there are no grammatical or spelling mistakes.
Colour combinations
Certain colours, are difficult to see
The text and the background colours you use should complement each other
Be aware of the colour that you are using
Paper quality