Brochure design

r

Abigail Hernandez Arellano7° 1 Tourism

Brochure types

Bi-fold Brochure

Tri-fold Brochure

Gate-fold Brochure

Z-fold Brochure

Folders

Inserts

Flyers

Catalogs

Pamphlets

Leaflets

Booklets

Characteristics

Persuasive component

To claim that the reader acquires the presented product, come to the museum or visit the city

Eulogistic character

To join the virtues of the object described with a view to waking up the curiosity and the interest of the reader.

Dividing the information

From the simplest thing towards the most complex thing

From the known towards the unknown thing

From the central thing towards the incidental thing

From the past towards the present, or from the present towards the future

Use

To present to the public, as a new article of consumption, a certain service, a museum or a tourist destination(destiny).

Effective confection

To print titles and clear and attractive subtitles

To realize complete argumentations. To explain densely the benefits of the product or service and to do a summary of the same ones.

To include a good number of photographies in which there appear the products as well as demonstrations of his functioning. To attach explanatory feet of photo

To accompany the text and the photographies on graphs or drawings

To realize a logical tour for the different products and argumentations

Captivating messages

Logo of closing