Creative thinking & problem solving
Definition
helps with innovation
-new product offerrings
competitive advantage
different thinking (not traditional)
Problem solving
It is the process of analysing a situation to identify strategies that can be used to change
the situation. Problem solving requires creative thinking.
Problem solving techniques
Problem solving techniques
• SCAMPER
• Force field analysis
fORCE FIELD : Describe the current problem and the desired situation.
List all driving forces (pros) and restraining forces (cons) that will support and
resist change.
Allocate a score to each force using a numerical scale, where 1 is weak and 5 is
strong.
Weigh up the positives and negatives then decide if the project is viable.
Choose the force with the highest score as the solution.
If the project is viable, find ways to increase the forces for change.
Identify priorities and develop an action plan
SCAMPER
The technique is based on the notion that everything new is a modification of
something that already exists. It used to spark creativity and help overcome
challenges.
S- SUBSTITUTE
C - COMBINE
A-ADAPT
M-MODIFY
P-PUT TO ANOTHER USE
E-Eliminate
R-REVERSE
3p Model
4 pillars approach to creativity
Fluency
flexibility
Orignality
Elaboration
iNDEGNIOUS KNOWLEDGE
Indigenous thinking Knowledge, practices and skills to improve the quality of life. ● Rather choosing herbal healing than Western medication ● Vegetarian vs eating habits ● Relying on natural sources
obstacles to creative thinking
lack of sleep, stress, routine thinking ,Anxiety ,scared of others views, no acknowledgement from managers , reluctant to change