Positioning Language1. Instant Online Appraisal Calculator2. Expert Appraisal/Request PackNote: have resources for platinum, gold, silver, etc.4 positioning buckets
"Direct to Diamond District"Bypass middleman's cut / direct sellerRankings AffiliationsInsuranceGuarantee
Needs to be very official looking/soundingInclude information about also having resources to valuate and reimburse for gold and silver