Design Thinking Process
Define
Guiding, explaining statement
It is the best understand of other people's POV
Reveals powerful insights
How to define
Asking relative question
Explain insighs
Articulate a POV
Empowers the team to make decisions independently
Captures the hearts and minds of people
Provides focus and frames the problem
Inspires the team
Informs criteria for the ideas
Ideate
Generating ideas and solutions
Why
Moving from identifying the problem to creating solutions
Step beyond obvious solutions
Harness the collective perspectives
Uncover unexpected areas
Create fluency and flexibility
Get obvious solutions
How
combining conscious and unconscious
building prototype
bodystorming, mindmapping, and sketching
Prototype
iterative generation of artifacts intended to answer questions
Why
To ideate and problem-solve
To communicate
To start a conversation
To fail quickly and cheaply
To test possibilities
To manage the solution-building process
How
Start building
Don’t spend too long on one prototype
ID a variable
Build with the user in mind
Empathize
Put yourself in others shoes
To observe others' point of view
How
Observe
Engage ‘interviewing’
Watch and Listen
Example
Empathize
They are kids
They have small hands
Define
Kids are not able to hold the toothbrush proberly
Ideate
Make a small toothbrush with a small hand
Prototype
Little skinny toothbrush
Test
Test them on kids and get feedback
Test
It is when we solicit feedback
Why
To refine prototypes and solutions
To learn more about your user
To refine your POV
How
Show don’t tell
Put the prototype in the user’s hands
Create Experiences
Test the prototype to gain experience
Ask users to compare