Digital marketing channels/strategy
Regular reporting
Campaign secific
Daily - Live audit
Conversion goals
Social media
Other digital channels eg. podcast
Web
Target audience segents
Investors
Careers
Sector specific
Monthly
Key webpages
Subtopic
Email submissions
Podcast
SEO ranking
Amplify
Paid LinkedIn/Facebook campaign (ad hoc)
SM posts
Top line performance KPIs
Industry updates
Quarterly
Social media best practice
Paid
Organic
Sector related webpages
Yearly Digital Audit
woodplc.com
YouTube
All other websites under administration
Podcast
Social media
Amplify
Twitter (X)
SEO
Page ranking trends
General
Sector/Strategy specific
Competitor ranking analysis
Industry benchmarks
Webinars
Email marketing
Subscriber growth
Subscribe list health
CTR
Setting KPIs
Career site
Channel specific
What are our goals?
Are we using the correct channels?
Conversion metric?
how we track our activity eg. UTM links for campaigns?
What is our reporting tool/mechanism?
Underutilized channels/connections
SM referral traffic (increase)
To be done
Brand hub social post suite creation
Email marketing / Mailchimp
Actions
Done
Sector segmentation
To be done
Population of the marketing lists
Subscribe component (woodplc.com)
Webinars signups
Event leads
Gated content
Contact form (sales)
BD contact lists
Email marketing strategies
Define the purpose of the channel
What are the business parameters for using the channel
Identify the early adopters
Target audiences
CRM
Channels
Audiences
Key audiences
Buyers/Client
Investors
Internal/Employees
Press
Job seekers
Journey mapping
Campaign
Digital strategy
Physical to digital
Sector profile
Do we have right tools?
Have
GA4
Insights Tag
Bright Edge
Amplify (employee advocacy)
Monday.com
SM analytics (direct from channels)
MailChimp
UTM Generator and Tracker
Reporting dashboard (LookerStudio)
Lead forensics
Have not
Scheduling tool for social media
Scheduling
Social listening
Analytics
Messages/DMs/Comments
URL shortner eg. Bit.ly
SEO plug in tool for content writing
Marketing automation tools
distribution
targetting
attribution
Integration with sales data
Marketing module (365) ?
Marketing - > Sales funnel flowchart
Customer journey tools
Feedback tool
HotJar
Opportunities missed
Recruitment
Brand
Sales
What metrics are of value to us
Business metrics
Brand
Reputation
Recruitment
Applications
Sales
Enquiries
Leads
Opportunities
Wins
Revenue
Channel metrics
Website
Sales contact form
Subscribe form
Views/Engagement/Conversion
Podcast (Transistor)
YouTube
Webinars
Social
Amplify
Posts
Stories
Reels
Channel audit
Channel identification
Cost benefit analysis
Purpose definition
Gaps/oppportunities
Paid advertising
Google Ads
Paid SM campaigns
External agencies
Trade magazines
In/Out point mapping
What are our audiences
What metrics are important for each audience
Sector profiles
Benchmarking
Competitor analysis
Channel specific
Social listening
Media coverage
External
Wikipedia
Google my business/offices
SEO