Electronic commerce
E-commerce Marketing
Pay-per-click Advertising (PPC)
Businesses bid on impressions for paid listings at the top of search engine results, paying on a per-click basis
Search Engine Marketing (SEM)
Sometimes used a synonym for PPC, referring to paid advertising campaigns
Search Engine Optimization (SEO)
SEO traffic comes from unpaid "organic" results on search engines such as Google and Yahoo
Affiliate Marketing
Referrals from other websites with industry or product-focused content such as reviews, comparisons, and testimonials
Display Advertising
Banners, sidebars and other predominantly-visual advertisements that appear on other websites
Email Marketing
Newsletters, abandoned cart notifications and remarketing all use email
The principal e-commerce
revenue models
Advertising Revenue Model
Subscription Revenue Model
Users are charged a periodic
(daily, monthly or annual) fee to
subscribe to a service
Transaction Fee Revenue Model
Sales Revenue Model
Affiliate Revenue Model
The affiliate program is an online distribution solution which is based on the principle of commission
Mobile commerce
Mobile purchase
Mobile browsing
Mobile brokerage
They allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location
Mobile banking
Mobile vouchers, coupons and loyalty cards
Mobile ticketing
Mobile money transfer
In-application mobile phone payments
Payments can be made directly inside of an application running on a popular smartphone operating system, such as Google Android
Mobile marketing and advertising
E-commerce Business Models
Business-to-Business (B2B)
(B2B) e-commerce encompasses all electronic transactions of goods or services conducted between companies
Business-to-Consumer (B2C)
Consumer-to-Consumer (C2C)
(C2C) type e-commerce encompasses all electronic transactions of goods or services conducted between consumers
Consumer-to-Business (C2B)
Government-to-Business (G2B)
Government-to-Citizen (G2C)
Key technologies used in B2B
e-commerce
Electronic Data Interchange (EDI)
Extranet
Internet
Intranet
Back-End Information System Integration
New Careers in E-Commerce
Business Analyst
Product Management
Content Manager
Design
Marketing
Supply Chain
Product Development
Social Networking Sites With Great Potentials for E-Commerce
Google+
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