Evolutionary Psychology in Marketing

historical view point on comtemporary life

not had time to evolve

mentality of ancestors

Controversial

Set of specialised software modules

marketing aimed at changing is waste of time

even when reality suggest otherwise

effective approach

business is war

customers are targets

social brand use categories

use sex as the focus of their ads

gossip is powerful glue for deciding best leader

existence of hierarchy for leadership and cohesion

who sits in which chair when watching tv

give authority to older/experienced

now young and beautiful

reptilian brain

limbic system

neo-cortex

ecological niche to allow problem solving

genetic make up changes at slow pace

removes influence to nurture

more likely to make a fair more than a rational

be fair to maintian security

clearly important to consumers

risks are necessary for survival

"safe" environment is a key marketing tool

human nature

endless travel shows and discovery channel

desire to go out and identify new opportunities

games, quizzes, internet challenges

conquer and discover

ongoing struggle in the brain for precedence

impuse purchases

try to suppress emotional side

hindrance and whole body experience

rational response is cognitive

anger and range to improve negotiating position

opposite sex has fundamental influence on products we buy

men respond to sex, control, power

women respond to beauty and attraction

attitudes towards savings

attitudes towards communication

women dominant and men more passive

has been seen as a weakness

pattern recognition

classifying to existing products

often difficult to change

launch positioning