Exam technique

Vital concluding paragraph

Draw arguments together

Weigh up both sides

Say which factor is most essential and why

in this situation x is the most important factor becuse of y

Assess quality of information

validity

Supported judgement

it depends on

market

nature of product

level of competition

conditions

ability of management

financial and other resources

objectives of business

and culture of organisation

short versus the long run

flexibility and efficiency of the operations process

extent/expected duration of change/problem

Don't spend too much time on definitions - develop arguments

ensure you understand key concepts

Focus on how firm in case is likely to react

Think about objectives constraints, resources and markets and make sure your answer is relevant

hang your analysis on application

show cause and effect

Point.....

because....

therefore........

however.............

because

it depends on...

Focus on question

use theory

business language