GUCCI'S

PLACEMENT

All its store are located in expensive and high profile street locations.

All its store are located in expensive and high profile street locations.

Opened manny retail outlets at various strategic location in the world market.

The company also makes a huge sales through its online marketing.

PROMOTION

The company went for high investment in the advertising area.

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The advertisements for its various product are displayed in the most of expensive and leading fashion magazines. Television and internet have also playing an important role in the promotional activities.

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In recent times, American model and actor Blake Lively, models Kate Moss and Charlotte Casiraghi have been associated with the brand as its ambassadors.

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PRODUCT

Symbol of comtemporary fashion and good quality - leather good, clothing and accessories.

PRICE

Gucci has mostly gone with a policy of premium pricing.

30% lower than luxury.