KIM KARDASHIAN WEST
Amala Sivarajah
PRODUCTS
SOCIAL INVOLVEMENT
ENTERTAINMENT
IMAGE
FAMILY
T.V Shows
Keeping Up With The Kardashians
Kourtney & Kim Take New York
Entertainment Tonight
Social Media
152M Followers
6th Most Followed
62.3M Followers
Google+
Emojis
Youtube
1.51M Followers
29.5M Followers
Snapchat
84M+ Followers
Model
KKW
Fragrances
KKW x MARIO
Accessories
Make-Up
KKW x Winne
DASH
(Kardashian Boutique)
Clothing
Accessories
Mobile App
Kim Kardashian: Hollywood
VALUE
Pricing
Cruelty-Free
Variety
Law Acheivements
Freeing People from Prison
- Freed 17 people from prison in 2019
Partnered with Lyft to Help Newly Freed Inmates With Jobs
Becoming a Lawyer
- Robert Kardashian known as an incredible lawyer
- older audiences will recognise Kim Kardashian more often as someone who follows the footsteps of her father
Donates to Charities
- donates to 23 charities
- emphasises where she uses her money
- doesn't uselessly spend her money
Dream Foundation
The Humane Society
Breast Cancer Research Foundation
Alzheimer's Association
Raises Awareness for Voting
- encourages voting to Millennials and Gen Z (her target market)
Changed Body Image Culture
More Acceptance for "Thicker" Women
Created Acceptance for Curves
Hourglass Figure
Plastic Surgery
Make-Up
Changed Make-Up Stereotypes
Keeping Up With The Kardashians
DASH
- a Kardashian boutique consisting of Khloe, Kourtney, and Kim Kardashian
- successful for 11 years
Family Orientated
- posts about her children, sisters, husband and in-laws regularly
Glue that Holds Everyone Together
- said to have "made her sisters famous"
SKIMS
Shape Enhancing Undergarments
Most Number of Children
- between her sisters and her, Kim has the most children (4)
- Kardashian-Jenner Reality T.V Show
- 12 Years and 17 Seasons
Average of 2.5 Million Viewers
Books
Dollhouse: A Novel
Selfish
Kardashian Konfidential
Keeping Up
Raises Awareness for Fertility Issues and Surrogacy
President of Glu Mobile (Creator of Kim Kardashian: Hollywood) says, “We identified Kim Kardashian West as arguably the best brand fit in the world and we approached her.”