McDonald's Spicy Chicken Sandwich Commercial

First scene is a close-up of entire crispy chicken sandwich

Trying to show how delicious it is. Blurred background just showing chicken. Looks attractive/pleasing through shiny bun, crispy texture of the chicken,

Close up of chicken sandwich

Side-close up of chicken sandwich with bun pushing on sandwich with sauce oozing out

Mid-shot zooming in on SCS

in the commercial the person used the words crispy,juicy and tender to help us see and understand how the texture of the chicken sandwich

Crispy, juicy and tender. This line describes how the McDonald's product tastes like and it includes all positive aspects of this burger instead of the negative because they were advertising. We went and added spicy. This line shows that this product is better than the other McDonalds products because they added something more. At the end they introduce the product, so we know what it is and tell us where to buy it from.- April, Tirtha,Kishori

Strong Words which describe the sandwich including "crispy, juicy, tender " or Strong sentences such as "Just when you thought it couldn't get any better." These words affect the attitude, imagery and voice by making it more persuasive to buying the sandwich. - Tyler, Sayakan, Seyon

Using very detailed words to describe the chicken sandwich (e.g., crispy, juicey, tender, and spicy.)

Shashvati , Salma, Francy

Persuading the audience to get the new chicken sandwich by elaborating on it completely

They used the words crispy, juicey, and tender to specifically describe nothing but the chicken sandwich making it appetizing and more appealing than a soggy, dry, and tough sandwich.

There are certain words you need to say to make a particular type of food more appealing. You won't find people who like crispy, juicy and tender cereal or people eat soggy, crunchy burger.

in the beginning the music was very quiet, but near the end of the commercial the music got loud.Connor,zuhayr,izzeldeen

the second reason it gets louder is because, they say they have made it better than before by adding spicy sauce.-Connor,Zuhayr,Izzeldeen

the reason it gets louder is because they say the name and they actually introduce the spicy crispy chicken sandwich.-Connor,Zuhayr,Izzeldeen

Colours/Tone/Imagery By: Jageshan, Shaganaa, Aaron, Sajay

Colours: The colour of the burgers are made to be brighter than the background. Also little details like paper towels are made to be faint and not a big deal. They used warm colours to make the burger stand out and make it coordinated to the colour theme of a burger. They also use warm colours to make the watchers feel welcomed and more happy and enthusiastic.

Tone: When the person says spicy he has a rough whisper and high voice to make his voice stand out from the rest of the commercial. When describing the different features of the sandwich he uses an enthusiastic tone.

Imagery: Blur the background to make the sandwich stand out. They also use many different dull colours to make the bright colours of the sandwich stand out.

Colours/tone/imagery

The tone in the beginning was sort of a quiet and slow voice. At the end the narrator's tone became enthusiastic.

That slow calm tone sort of made me hungry when I was looking at the spicy chicken sandwich. The way he was saying his lines, it made me feel like I was listening to a story. Normally, before you get to the exciting part, the narrator talks in a slow voice that makes you want them to hurry up because you feel impatient which makes you excited. The end, the exciting part, I felt happy. Normally, when you are at the exciting part, the narrator would talk in a enthusiastic voice making you believe that it is something good or in other words a happy ending. These positive feeling makes you want to buy the sandwich. (Nitya, Shaye-Ann, Tala)

at the beginning and the end, the sandwich is closer to the screen so it makes it pop out more.- Connor, Zuhayr and Izzeldeen

the background is blurry, and the sandwich is more brighter than everything else in the scene.-Connor,Zuhayr and Izzeldeen