milkshake

Packaging - freeze proof

Guala screw top

Widget

Enhance texture when shaken from freezer.

Heat treatable

Straw included

Recyclable / made from recycled materials

Sustainable

flavours

Chocolate

Mint

Orange

Biscuit/ cookie

Honeycomb

Vanilla

Rhubarb

Toffee

Strawberry

Vanilla

mixed berry

Banana

Toffee

Formulation

Additives

Stabilise

Emulsify

Increase freezing temperature and time, so that the milkshake can remain in the fridge for longer and remain at the desired texture.

Sweetner

Dairy

Milk

Cream

Clotted cream

Flavour

Natural

Extract

Fruit

Locally sourced

Animal welfare

Money to farmers

Price

Affordable, due to nature of consumer. NHS / young adult / those looking for a cheaper alternative to coffee shop

Existing products/market research

Main stream retailer

Currently no product which meets the brief, no free able milkshake.

Coffee shops

Products with similar texture but made from fresh, using ice cream and ice cubes.

Hospitals

Nutritional content

No specifics from brief

Luxury product, no limitation on fat content

Be of benefit to the elderly who often eat less, would ensure calorie consumption.

Dairy free

Appeal to lactose intolerant.

Many current milkshakes have added vitamins & minerals

Be of beneficial to hospital patients

Milk mineral concentration

Increase calcium content which would benefit all in the achievement of healthy bones, also with the elderly who often suffer from low bone density.

Gluten free

Added fibre

Added benefits

High calcium

Added vitamins

Gluten free

Retailer

Main Stream Supermarket

Kealth Customers

Hospital patients

Dysphagic

Those with eating disorders, due to calorie and calcium content

Those with high calorie requirements

Those with high calcium requirements

Home delivery consumers

milkshake target audience

dysphasia patients

hospital patients

Those with High calorie / Calcium requirements

Eating disorders

Terminal illness

Risk of osteoperosis

Possibility of added vitamins and minerals to easily enhance the nutrition of patients who may be reluctant to eat. or require more than the RDA for their age and gender.

main stream retail customers.

Those looking for a luxury product which is easily stored and served. To recreate the product that they can currently only buy in the 'coffee shop '.

economic down fall, this product could be a cheaper alternative.

Kealth foods

Residential delivery

hospital suppliers

Tailored to special groups

Dysphagic

Elderly

Hallal

Those with allergy needs

Baby food

Soft texture foods

BRC A grade

Size

Individual portion

Multipack

Legislation

Artificial / natural flavour

Health claims have to be accredited

Labelling

Processing

Homogenise

Spray dry and reconstitute before packing, to extend shelf life

Pasteurise

Ultra Heat Treat