Ideas
Inventions
Technical
PIN
enter PIN
MP3 player
high-definition TV
mobile phones
wireless hot spot
to download ringtones
remote access
to switch chanels
plastic card
to swipe a card
flat-screen TV
camcoder
Useful
external
cutting-edge design
hand-held
pocket sized
a bottle cap
a ring pull
SATNAV
an email
online banking
what makes it stand out?
energy efficient
eco-friendly
waterproof
solar-powered
voice-activated
built-in
long-life battaries
verbs
to revolutionize
to transform
to run smoothly
to have a positive effect on something
to enable to
green fuel
Destructive
weapon
nuclear power
fast food
cigarettes (smoking)
cancer-causing chemicals
biological weapon
soil pollution
underweight baby
carbon footprint
verbs
to have devastating effects on
to wear and tear
to wake up to health risk
to do harm
to cause damage
a system crash
a downside
a drawback
a breakdown
- bizarre
- backpack umbrella
- wrist radio
- to push back the frontiers
- to harness technology
- to publish findings
Advertising
Market
to break into
to see a gap in
to dominate
to enter
Types of advertising
a logo
a pop-up
a jingle
a slogan
a trailer
a brand
a commecrial
a mark
cold calls
Price
to set
to reduce
to increase
to raise
Product
to launch
to advertise
to promote
to endorse