The world, the industries and their prices

The world, the industries and their prices
know the cost structure of the rival capabilities and strategic positioning

know the cost structure of the rival
capabilities
and strategic positioning

Companies focused on quality and not on price.

Companies focused on quality and not on price.

Enter those markets questioned by competitors.

Enter those markets questioned by competitors.

strategies to counteract unfair competition

Communication in relation to your strategic intentions.

Communication in relation to your strategic intentions.

Low prices

Pricing policies

Entry barriers

Price sensitivity

Withdraw from the market and not compete

Withdraw from the market and not compete

Give up part of the market

sustain me in the market with my price

Do not lower prices

technify my workforce

Product diversification

High value creation

Who sets market prices

Who sets market prices

Big Companies

Commercial manager

Division manager

Government forces

Line manager or product

Small Companies

Owner or Manager

Owner or Manager

Internal and external factors

Internal and external factors

Internet

Fashion

socioeconomic level

consumers

Company

scale economics

Trends generated by the economic and technological environment.

IN THE BUYERS

make instant price comparisons between many sellers

Get free products and pay for an additional premium component.

Determine the price you are willing to pay

IN THE SELLERS

know the customer

offers

discounts

Consumer perception at the price

Consumer perception at the price

reference pricescomparison as a minimum, maximum, last etc.

price and quality inferences

higher quality higher price

lower price less quality

high demand for goods and services

Price wars in the market

Price wars in the market

market diagnosis

Know the market well to adjust prices, identifying the resources of the company.

Know the market well to adjust prices, identifying the resources of the company.

competition

Low cost company, consider your strategic position

penetration of new markets

technology

competitive threat

competitive threat

introduction of new products

innovation

How to compete against the price war

loyalty programs
differentiation
create value for the customer
Compete in quality
communication
promotion
quantity discounts

Strategic positioning without lowering my price in the market

CONCLUSION One of the greatest advantages of using a competitive pricing strategy is to give the business control over the co

CONCLUSION
One of the greatest advantages of using a competitive pricing strategy is to give the business control over the competitionWe can clearly say that online buyers give importance to the price and how they compare among other sellers.