Connect -
maximising customer growth

Online advertising

Paid advertising

PPC

Google Adwords

Bing Ads

Yahoo

MSN

Online advertising brokers

Adbrite

Beacon Ads

Banner Advertising

Site targeted, eg. sydneyanglicans.net

Organic advertising

Clear call to action

Print advertising

Denominational newspapers

College yearbooks

School newsletters

CEP catalogue

YW newsletters

Unique Selling Proposition

"Buy this product, for this specific benefit."

Must be one the competition cannot or does not offer (unique offer)

Strong proposition / persuavive

Sponsorships

Advetorials

SMS notifications

Clear call to action

Strong online presence

Website

Usability

Robust search tool

Testimonials

Page loading speed

Graphic design

Content

Product descriptions

Opt-in page / sign up forms

Strong SEO structure

EDM/email marketing

Relationship building

Sales follow up

Education (growing product knowledge)

Quality content

Social media

Customer feedback

Research

Good product knowledge

Prioritise orders of top-buying customer

24-hour response to customer enquiries

Voicemails

Emails

7-day follow-up to initial email enquiries

Increasing conversion rates

Across Connect roll-out dates

Ability to calm customers

Events

Conferences

Workshops

Seminars

Webinars

Trade events

In-store promotions

Referrals

Existing clients

Alliances

Current partners

Trade customers

New market checklist

Cold calling

Targeted lists

Lapsed customers

Potential customers

Strategy for each call
(poor petitioning can do more damage than good)

Increasing contacts in the CRM

Sourcing key contacts for each organisation

Clear value proposition

Follow-up email

Send promo pack

Couriers v Australia Post

Discounts to trade and
highly-valued customers

High print/postage costs

Free delivery for orders over $X

More contacts on CRM

Upload all buyers - webstore/phone/email/fax

Upload all My Connect members (3800+)

Upload all Think Faith members (200+)

Upload all SRE providers

Upload MST's contacts

Tailor customer lists

SRE & RI

State Schools

Independent Schools

Church - Senior Ministers

Church - Children's Ministers

Church - Youth Ministers

Sales team

SRE providers

SRE coordinators & teachers

MST

State School principals

Parents/Guardians of students

Youthworks donors

Education Departments

ICCOREIS

My Connect

SRE supporters and advocates

SRE info packs

Flyers

Other literature to encourage SRE enrolment

Online presence

whysre.com.au

whyri.com.au

Content

Newsletters

Article emails with links

Press releases

Special reports

Execution platforms

Direct mail

Emails

Events

Phone

Face-to-face